ART OF CHOOSING


"SHEENA IYENGAR" on THE ART OF CHOOSING.
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Columbia Business School social psychologist Sheena Iyengar. The Art of Choosing begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic. This fascinating piece of pop-psychology offers a fascinating journey into the web of consumerism, woven out of our biological need for choice and control, drawing on everything from the pensées of Albert Camus to The Matrix.

"http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing.html"

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