ART OF CHOOSING


"SHEENA IYENGAR" on THE ART OF CHOOSING.
Sheena Iyengar studies how we make choices -- and how we feel about the choices we make. At TEDGlobal, she talks about both trivial choices (Coke v. Pepsi) and profound ones, and shares her groundbreaking research that has uncovered some surprising attitudes about our decisions.
Columbia Business School social psychologist Sheena Iyengar. The Art of Choosing begins with the story of a man who survived stranded in the middle of the ocean for 76 days because he chose to live, just as Iyengar herself has chosen not to let her blindness prevent her from being a fierce researcher and acclaimed academic. This fascinating piece of pop-psychology offers a fascinating journey into the web of consumerism, woven out of our biological need for choice and control, drawing on everything from the pensées of Albert Camus to The Matrix.

"http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing.html"

Comments

Post a Comment

Popular posts from this blog

Detection Tools for Alzheimer

Image
I posted earlier on the  Behaviors of Alzheimer patients . Here is an article on the detection tools. Early Detection Alzheimer’s Tests: What’s New By Sarah Stevenson on January 26, 2013 Read about the growing arsenal of Alzheimer’s tests, from simple memory testing for mild cognitive impairment to brand-new brain imaging applications. Photo credit: Akira Ohgaki When it comes to diagnosing Alzheimer’s disease, the prevailing mantra is “the earlier the better.” The problem, of course, is that there are many potential causes for dementia, and by the time doctors are able to detect mental decline, Alzheimer’s has already begun to irreversibly damage the brain. Not only that, until recently it was only possible to confirm an Alzheimer’s diagnosis through posthumous brain examination. Cutting-edge research in the field of Alzheimer’s testing promises to change the way we diagnose the disease, and that’s encouraging news. With a new battery of tests in the arsenal, doctors are
Read more

FASTING - Is it good for health?

Intentionally skipping or delaying meals, known as fasting, is an unusual practice for many people, but it’s gaining popularity as a way to prevent disease and maintain a healthy body weight. Proponents of intermittent fasting believe it’s better for your health to constrain your eating to just a portion of the day, allowing your body to go stretches of 12 hours or more without food. Intermittent fasting is not a diet, but a method of scheduling your meals to optimize how your body uses nutrients. This pattern of eating doesn’t change the total number of calories you consume each day, but alters the frequency with which you eat these calories.   Maxine Barish-Wreden, M.D. opens new window , a complementary and integrative medicine physician with the   Sutter Medical Foundation Opens new window , says doctors and researchers are realizing that our current eating patterns are contributing to the health epidemics of obesity, metabolic syndrome and diabetes. She says intermittent fastin
Read more

World Renown Heart Surgeon Speaks Out On What Really Causes Heart Disease

We physicians with all our training, knowledge and authority often acquire a rather large ego that tends to make it difficult to admit we are wrong. So, here it is. I freely admit to being wrong.. As a heart surgeon with 25 years experience, having performed over 5,000 open-heart surgeries,today is my day to right the wrong with medical and scientific fact. I trained for many years with other prominent physicians labelled “opinion makers.”  Bombarded with scientific literature, continually attending education seminars, we opinion makers insisted heart disease resulted from the simple fact of elevated blood cholesterol. The only accepted therapy was prescribing medications to lower cholesterol and a diet that severely restricted fat intake. The latter of course we insisted would lower cholesterol and heart disease. Deviations from these recommendations were considered heresy and could quite possibly result in malpractice. It Is Not Working! These recommendations are no longer
Read more